Marketing Analytics/Automation Specialist

Accuride International in Santa Fe Springs, CA

  • Type: Full Time
position filled
For more than 50 years, Accuride International Inc. has been a pioneering world leader in the invention, design, and manufacture of innovative movement solutions. The company is headquartered in Santa Fe Springs, California and has an impressive global footprint, with offices in China, Germany, Japan, Mexico, and the UK, and more than 2,000 employees worldwide. The company has also expanded into cabinet-level RFID electronic access control (EAC) under Senseon Secure Access.

Why us?

Accuride is all about teamwork, mutual respect, and diversity. Our team members work together to support our market-leading products that are used by millions. You’ll be part of a team that genuinely cares about helping you succeed. And, as a global and growing business, we can truly offer a world of opportunities to expand your skills and develop your career. In return for your contributions, you’ll receive premier compensation, participation in Accuride’s bonus program, two weeks of paid vacation in your first year, medical, vision, and dental, AD&D insurance, 401(k) plan, and company-sponsored events.

The Role

The Marketing Analytics/Automation Specialist will be responsible for analyzing the platform data (campaign, behavioral, etc.) and providing actionable insights to the organization. The ideal candidate is technical, organized, results-driven has strong attention to detail and has a passion for digital applications.

Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements

Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

Understand and analyze the platform data to deliver actionable insights and recommendations to the marketing team, particularly in the area of customer intimacy

Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Support essential marketing operations initiatives in Act-On and SugarCRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Compile & Analyze Metrics, Data, and Analytics to optimize the user’s experience and engagement

Experience Requirements:

3-5 + years marketing automation experience in Act-On

Knowledge of email compliance GDPR, CAN-SPAN, CCPA

Act-On Certification preferred, but not required

Expert knowledge of database management concepts and best practices

Experience with Act-On Revenue Attribution/Revenue Impact & Data Studio strongly preferred

Strong working knowledge of SugarCRM preferred, working knowledge of Tableau or similar preferred

Must have superior communication skills, both written and verbal

Bachelor’s degree in marketing or related

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