Director, Data Strategy & Analytics (New York)

Mindshare in New York, NY

  • Industry: Executive Management - Marketing/Public Relations
  • Type: Full Time
  • $192,290.00 - 192,290.00
position filled

Data, Analytics & Insight New York, New York

T he Director leads a team of analysts and data strategists to develop cross-media measurement strategy for brands across multiple verticals . You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and represent these offerings to clients.

The Director is responsible for ensuring thought leadership on all clients, and for guiding the direction and development of the Marketing Sciences group.

YOUR IMPACT:

Primary responsibilities revolve around leading a team to develop and execute industry-leading measurement strategies:

  • Establish overall approach to data strategy with given clients, including the ability to see growth potential within existing accounts
  • Oversee the design and management of research projects
  • Use foresight to build and provide value to client
  • Develop and maintain all client relationships
  • Ensure that all clients have a long-term Measurement Roadmap in place, leveraging best-in-class internal and external tools
  • Ensure appropriate staffing levels against staff plan
  • Effectively articulate the applications of media research tools and resources
  • Provide staff with all the necessary tools and training to improve upon existing expertise
  • Ensure client service teams have fully optimized their media plans and developed rich and well thought out campaign strategies
  • Write POVs on industry topics
  • Support new business pitches

YOUR SYSTEMS & TOOLS EXPERIENCE:

Experience with most of the following tools required :

  • Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas
  • Syndicated Measurement: comScore, Nielsen, Compete
  • Ad Effectiveness Research: comScore, Millward Brown Digital, Dimestore, Vizu, Research Now
  • Microsoft Office: Excel, Word, PowerPoint
  • Familiarity with SAS, SPSS, R, Python a plus

YOUR QUALIFICATIONS:

  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
  • Minimum of eight years ex perience preferred
  • Experience managing a mid-to-large size team
  • Strong analytic and problem-solving skills
  • Excellent written, oral, and prese ntation communication abilities
  • Ability to foster collaborative relationships with other cross-functional teams
  • Ability to manage and prioritize competing projects and deliverables


ABOUT MINDSHARE:

About Mindshare: At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. Well encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of whats possible. It takes a team of people who invest in others success, and together we make Mindshare the place where we do the best work of our career. Were a team that is radically honest we call this our Authenticity Quotient. We are curious and competitive thats our Passion Quotient. We embrace teamwork and adaptability thats our Emotional Quotient. Were proud to be unmistakably #TeamMindshare.

Take A Virtual Office Tour: 3 5529

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

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Associated topics: analyst, care, demand generation, donor, government, hospital, marketplace, relation, social media, stewardship

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