Data, Analytics & Insight New York, New York
T he Director leads a team of analysts and data strategists to develop cross-media measurement strategy for brands across multiple verticals . You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and represent these offerings to clients.
The Director is responsible for ensuring thought leadership on all clients, and for guiding the direction and development of the Marketing Sciences group.
Primary responsibilities revolve around leading a team to develop and execute industry-leading measurement strategies:
YOUR SYSTEMS & TOOLS EXPERIENCE:
Experience with most of the following tools required :
About Mindshare: At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. Well encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of whats possible. It takes a team of people who invest in others success, and together we make Mindshare the place where we do the best work of our career. Were a team that is radically honest we call this our Authenticity Quotient. We are curious and competitive thats our Passion Quotient. We embrace teamwork and adaptability thats our Emotional Quotient. Were proud to be unmistakably #TeamMindshare.
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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
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